AWEAR Launch Campaign
Fashion Promotion, BA (Hons)
NB. Views and opinions of students in the degree show are their own and do not represent the views of the University.
I have created a conceptual launch campaign for the holiday outfit rental service AWEAR, a hypothetical brand collaboration between Zalando and Airbnb. The aim of the collaboration is to make a positive change in the way we travel by providing a circular model for fashion as well as a more environmental approach to aviation.
The AWEAR service allows Airbnb Plus guests to pre-order a customised holiday wardrobe from a selection of Zalando’s extensive range of clothing brands upon booking their holiday. On the AWEAR website or app, guests select up to 15 rental pieces for their virtual suitcase which are later delivered directly to their holiday destination before their arrival and collected by courier after their departure.