CAN FASHION PSYCHOLOGY HELP TO BOOST MOOD AND IMPROVE MENTAL HEALTH & WELLBEING THROUGH CONSIDERED AESTHETIC DESIGN CHOICES?
Master of Fashion Design
Not available for contact
NB. Views and opinions of students in the degree show are their own and do not represent the views of the University.
EMOTE - The Fashion Brand Designed to Lift Your Mood!
Influenced by previous study findings of DA Pos & Green-Armytage, whose study linked specific colours with the 6 basic emotions as identified by Paul Ekman (Eminent Emotions Psychologist), I developed a unique print to use in my own fashion designs. This print started with specific colours associated with happiness and surprise as outlined in their study and was developed along with images of botanical florals (natural imagery to enhance mental health & wellbeing): The EMOTE designer collection has been carefully engineered from a fashion psychology perspective to elicit aesthetic emotional response, engendering a positive mood, designed to optimise therapeutic benefit to the mental health & wellbeing of the EMOTE fashion customer.