Tameshia Ferguson

Fashion Promotion, BA (Hons)

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NB. Views and opinions of students in the degree show are their own and do not represent the views of the University.


This is the promotional campaign for a hypothetical hairstyling academy called “The Fix”. The Fix will be targeted at Generation Z  providing education, styling and caring tips for all hair types that will build confidence and self-esteem. The fix is about inclusivity, communication and community and focusses particularly on diverse types of hair.  The sponsor of the academy will be Bed Head TIGI. ‘The Fix’ intends to inspire the customer leaving them feeling confident and beautiful knowing they have the gained advanced knowledge on their hair type whilst feeling empowered.