James Cannell

Graphic Design, BA (Hons)

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NB. Views and opinions of students in the degree show are their own and do not represent the views of the University.


Problem:
Hot sauces that are already on the market don’t fully express the excitement of the flavours of eating hot food.
Solution:
Brand & Package a series of hot sauces that bring the excitement back into the kitchen.

When I was younger, my mum would cook me the blandest food with very little seasoning and I would find myself wanting more from my meals. So, as an act of rebellion, I’d lather my food in hot sauces to give life to my boring meals. Skip forward many years and i still have the same attitude towards food – regardless of what it is or who’s cooked it. For me, there’s something about the sensations and flavours of hot sauces that always make a meal complete.