Julia Norris

Master of Graphic Design

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NB. Views and opinions of students in the degree show are their own and do not represent the views of the University.


Humans have a natural instinct to seek out nature and organic forms known as biophilia. Research has shown that spending time in nature can benefit health: mental health, well-being and creativity. Existing buildings need to adapt their surroundings in response to these findings, especially in areas where biophilic design could aid healing thus having a huge impact on well-being by helping to reduce stress and anxiety: such as hospitals and health centres.

This study looks at using biophilic design to improve these areas by providing a connection with nature, provoking the patient to find their own link with nature therefore having a positive effect and improving a patient’s experience.

My work took a tactical approach that created multiple outcomes at various stages of research:

1. A book highlighting the visual identity of dandelions using cyanotype to capture a dandelion’s life cycle and bring to view some of the numerous names a dandelion is otherwise known by.
2. A set of postcards depicting two extremes: a reality and an abstract way of connecting to nature using photography and graphics.
3. A set of worry stones using flowers pressed into clay and presented in a first aid style matchbox.
4. Using qualitative research, I identified how thoughts and feelings that people had with nature was what gave them a positive memory. Using sensory graphics to create a collection of postcards for each of the five senses. Combining oil essence with inks for screen printing and relief printing for the sense of smell. Touch, using an embossing and laser technique to create interactive elements. Sight and taste are communicated by visual design. Hearing incorporating a QR code so sound can be listened to. 

These images highlight the final outcomes, however you can read my project in full here