yiqin sun

Fashion Promotion, BA (Hons)

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NB. Views and opinions of students in the degree show are their own and do not represent the views of the University.

This is a hypothtical hotel launch and campaign for the popular Chinese brand 'Happy Lemon'. The Happy Lemon hotel is aimed at the millennial and Gen Z customer who wants to have fun, immerse themselves in engaging experiences along with building brand loyalty to a quirky and recognisable brand.